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Social Media Algorithm Addiction . Interaction with the platforms correlates with a major decline in mental health, while increased screen time (or. According to a leading report from 2021 [5], there are now 4.20 billion social media users around the world. How do social media algorithms work and who is really from problemsolversconsultants.com But there’s also a theory that social media algorithms exist to push brands to pay a premium to have their social ads appear in front of their target audience. How addictive social media algorithms could finally face a reckoning in 2022 editor january 4, 2022 within the face of claims that they prioritize income over individuals, fb and instagram are beneath mounting stress to reform the methods during which their platforms are constructed to be addictive for customers. The reward pathways in our brain can malfunction, and this leads to addiction.